Resum
This study discusses the SmartWork Jam that IBM conducted in 2009, with the purpose of bringing together business leaders, technologists, and visionaries to explore the future of work. Moderated through IBM's proprietary on-line Innovation Jam platform, the SmartWork Jam will illustrate changes that occurred over time which enabled innovation jams to play a role in IBM's cultural transformation. This longitudinal study describes using participant observation and retrospective data from 2001-2009 how IBM has used innovation jams as a catalyst for creating a culture for innovation.
| Idioma original | Anglès |
|---|---|
| Estat de la publicació | Publicada - 19 de maig 2010 |
| Esdeveniment | 10th EURAM Annual Conference 2010 - Durada: 19 de maig 2010 → 22 de maig 2010 |
Conferència
| Conferència | 10th EURAM Annual Conference 2010 |
|---|---|
| Període | 19/05/10 → 22/05/10 |