How does the Perceived Ethicality of Corporate Services Brands Influence Loyalty and Positive Word-of-Mouth? Analyzing the Roles of Empathy, Affective Commitment, and Perceived Quality

Stefan Markovic*, O. Iglesias, Jatinder Jit Singh, V. Sierra

*Autor corresponent d’aquest treball

Producció científica: Article en revista indexada › Article › Avaluat per experts

229 Cites (Scopus)

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Social Sciences