@article{cf6a1a0792b94820b69e722d085c1b6e,
title = "How do social commerce-IT capabilities influence firm performance? Theory and empirical evidence",
abstract = "We theorized that the development of two contemporary social commerce-IT capabilities (social media and e-commerce) enables firms to engage online customers to improve their firm performance. We tested this theory by employing a secondary dataset on a sample of U.S. firms. The empirical analysis supported our theory in both examining the effects of social media and e-commerce as two individual capabilities and as two complementary capabilities. This study provides a unique organizational theory and empirical evidence on how social commerce-IT capabilities influence firm performance through the online engagement of customers.",
keywords = "Business value of IT, Firm performance, Online customer engagement, Social commerce-IT capabilities",
author = "Jessica Braojos and Jose Benitez and Javier Llorens",
note = "Funding Information: This research was sponsored by the European Regional Development Fund (European Union) and the Government of Spain (Research Projects ECO2013-47027-P and ECO2017-84138-P, and Research Grant FPU13/01643), the Regional Government of Andalusia (Research Project P11-SEJ-7294), and the COVIRAN-Prodware Chair of Digital Human Resource Strategy at the School of Human Resource Management of the University of Granada. Funding Information: This research was sponsored by the European Regional Development Fund (European Union) and the Government of Spain (Research Projects ECO2013-47027-P and ECO2017-84138-P, and Research Grant FPU13/01643), the Regional Government of Andalusia (Research Project P11-SEJ-7294), and the COVIRAN-Prodware Chair of Digital Human Resource Strategy at the School of Human Resource Management of the University of Granada. Publisher Copyright: {\textcopyright} 2018 Elsevier B.V.",
year = "2019",
month = mar,
doi = "10.1016/j.im.2018.04.006",
language = "English",
volume = "56",
pages = "155--171",
journal = "Information and Management",
issn = "0378-7206",
publisher = "Elsevier B.V.",
number = "2",
}