How do social commerce-IT capabilities influence firm performance? Theory and empirical evidence

Jessica Braojos, Jose Benitez, Javier Llorens

Producció científica: Article en revista indexadaArticleAvaluat per experts

133 Cites (Scopus)

Resum

We theorized that the development of two contemporary social commerce-IT capabilities (social media and e-commerce) enables firms to engage online customers to improve their firm performance. We tested this theory by employing a secondary dataset on a sample of U.S. firms. The empirical analysis supported our theory in both examining the effects of social media and e-commerce as two individual capabilities and as two complementary capabilities. This study provides a unique organizational theory and empirical evidence on how social commerce-IT capabilities influence firm performance through the online engagement of customers.

Idioma originalAnglès
Pàgines (de-a)155-171
Nombre de pàgines17
RevistaInformation and Management
Volum56
Número2
DOIs
Estat de la publicacióPublicada - de març 2019
Publicat externament

Fingerprint

Navegar pels temes de recerca de 'How do social commerce-IT capabilities influence firm performance? Theory and empirical evidence'. Junts formen un fingerprint únic.

Com citar-ho