HBR case study: Time for a unified campaign?

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@article{8753f837b5e84729be147d0f565aae34,

title = "HBR case study: Time for a unified campaign?",

author = "Marco Bertini and Gourville, {John T.}",

year = "2011",

month = jun,

language = "English",

volume = "89",

journal = "Harvard Business Review",

issn = "0017-8012",

publisher = "Harvard Business School Publishing",

number = "6",

}