Hacer de un limón, una limonada. Afrontando la crisis en los sectores de "ir de compras"

Filling the shopping trolley is one thing. However, when it comes to "going shopping", it is not only a question of having the money but also of the future expectations we have. Projecting an image of leadership that is in tune with the customers' life experiences and conveys a positive message despite the adverse circumstances is a path that has been taken by some industry leaders. Companies that have been able to look beyond the here and now.