TY - JOUR
T1 - Factors affecting corporate environmental strategy in Spanish industrial Firms
AU - Fraj-Andrés, Elena
AU - Martínez-Salinas, Eva
AU - Matute-Vallejo, Jorge
PY - 2009/12
Y1 - 2009/12
N2 - During the last 30 years, environmental issues have become very important for governments, consumers and companies. Firms, aware of their environmental responsibilities, have started to show an important commitment to society and the natural environment, developing environmentally friendly strategies. However, the factors that determine the choice of environmental strategies are still unclear. They range from ethical motivations to social, legislative and competitive factors. This study analyses the main antecedents that influence firms' ecological behaviour, distinguishing between environmental orientation and environmental strategies. The hypotheses proposed in this study are analysed by means of a structural equation model on a sample of 235 industrial firms. The results reveal that competitive motivations and management commitment are the most important factors explaining why firms incorporate environmental issues into their strategic planning process. Moreover, management commitment is a critical factor for firms because managers' per-ception about customers' ecological concern directly influences firms' environmental behaviour.
AB - During the last 30 years, environmental issues have become very important for governments, consumers and companies. Firms, aware of their environmental responsibilities, have started to show an important commitment to society and the natural environment, developing environmentally friendly strategies. However, the factors that determine the choice of environmental strategies are still unclear. They range from ethical motivations to social, legislative and competitive factors. This study analyses the main antecedents that influence firms' ecological behaviour, distinguishing between environmental orientation and environmental strategies. The hypotheses proposed in this study are analysed by means of a structural equation model on a sample of 235 industrial firms. The results reveal that competitive motivations and management commitment are the most important factors explaining why firms incorporate environmental issues into their strategic planning process. Moreover, management commitment is a critical factor for firms because managers' per-ception about customers' ecological concern directly influences firms' environmental behaviour.
KW - Environmental marketing
KW - Environmental orientation
KW - Environmental strategy
KW - Sustainable development
UR - http://www.scopus.com/inward/record.url?scp=74549146131&partnerID=8YFLogxK
U2 - 10.1002/bse.611
DO - 10.1002/bse.611
M3 - Article
AN - SCOPUS:74549146131
SN - 0964-4733
VL - 18
SP - 500
EP - 514
JO - Business Strategy and the Environment
JF - Business Strategy and the Environment
IS - 8
ER -