Examining How Country Image Influences Destination Image in a Behavioral Intentions Model: The Cases of Lloret De Mar (Spain) and Cancun (Mexico)

Ramon Palau-Saumell, Santiago Forgas-Coll, Carlos Mario Amaya-Molinar, Javier Sánchez-García

Producció científica: Article en revista indexadaArticleAvaluat per experts

35 Cites (Scopus)

Resum

Understanding the importance of a country’s image in the behavioral intentions of tourists is essential for sun-and-sand destinations. This study examines an integrated model of behavioral intentions regarding two international tourist destinations, namely Cancun (Mexico) and Lloret de Mar (Spain). The results indicate that country image influences destination image; destination image influences value, satisfaction, and behavioral intentions; value influences satisfaction; and satisfaction influences behavioral intentions. These findings confirm that the country and destination images are different constructs, and that destination image is the key to attracting tourists. Additionally, there are some differences in the relationships hypothesized in the model among the destinations.

Idioma originalAnglès
Pàgines (de-a)949-965
Nombre de pàgines17
RevistaJournal of Travel and Tourism Marketing
Volum33
Número7
DOIs
Estat de la publicacióPublicada - 1 de set. 2016

Fingerprint

Navegar pels temes de recerca de 'Examining How Country Image Influences Destination Image in a Behavioral Intentions Model: The Cases of Lloret De Mar (Spain) and Cancun (Mexico)'. Junts formen un fingerprint únic.

Com citar-ho