Evolution of companies orientations: Status questions, facts & prospective

J. Batista-Foguet; C. Gallucci Calabrese; José M. Rius Bresco; C. Torrecilla Gumbau

Evolution of companies orientations: Status questions, facts & prospective

J. Batista-Foguet, C. Gallucci Calabrese, José M. Rius Bresco, C. Torrecilla Gumbau

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Producció científica: Contribució a una conferència › Contribució › Avaluat per experts

Resum

The limit of the marketing orientation is in the most intimate perspective of final and intermediate customers: their values, beliefs, principles. Society orientation. Next stage? Several vectors shall shape today's' prospects: Time pressure, Social media, Sovereign Debt crossroad, Km 0, cost of energy, international politics, globalization maturing, change of climate, etc.: ex ante we do not see but we guess.

Idioma original	Anglès
Estat de la publicació	Publicada - 30 de juny 2011
Esdeveniment	2011 Customer Strategies for Sustained Growth Conference, Fontainebleau 2011 - Durada: 30 de juny 2011 → 1 de jul. 2011

Conferència

Conferència	2011 Customer Strategies for Sustained Growth Conference, Fontainebleau 2011
Període	30/06/11 → 1/07/11

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title = "Evolution of companies orientations: Status questions, facts \& prospective",

abstract = "The limit of the marketing orientation is in the most intimate perspective of final and intermediate customers: their values, beliefs, principles. Society orientation. Next stage? Several vectors shall shape today's' prospects: Time pressure, Social media, Sovereign Debt crossroad, Km 0, cost of energy, international politics, globalization maturing, change of climate, etc.: ex ante we do not see but we guess.",

author = "J. Batista-Foguet and \{Gallucci Calabrese\}, C. and \{Rius Bresco\}, \{Jos{\'e} M.\} and \{Torrecilla Gumbau\}, C.",

year = "2011",

month = jun,

day = "30",

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note = "2011 Customer Strategies for Sustained Growth Conference, Fontainebleau 2011 ; Conference date: 30-06-2011 Through 01-07-2011",

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T1 - Evolution of companies orientations

T2 - 2011 Customer Strategies for Sustained Growth Conference, Fontainebleau 2011

AU - Batista-Foguet, J.

AU - Gallucci Calabrese, C.

AU - Rius Bresco, José M.

AU - Torrecilla Gumbau, C.

PY - 2011/6/30

Y1 - 2011/6/30

N2 - The limit of the marketing orientation is in the most intimate perspective of final and intermediate customers: their values, beliefs, principles. Society orientation. Next stage? Several vectors shall shape today's' prospects: Time pressure, Social media, Sovereign Debt crossroad, Km 0, cost of energy, international politics, globalization maturing, change of climate, etc.: ex ante we do not see but we guess.

AB - The limit of the marketing orientation is in the most intimate perspective of final and intermediate customers: their values, beliefs, principles. Society orientation. Next stage? Several vectors shall shape today's' prospects: Time pressure, Social media, Sovereign Debt crossroad, Km 0, cost of energy, international politics, globalization maturing, change of climate, etc.: ex ante we do not see but we guess.

M3 - Contribution

Y2 - 30 June 2011 through 1 July 2011

ER -

Evolution of companies orientations: Status questions, facts & prospective

Resum

Conferència

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