Ethical strategies in banking: The role of corporate social responsibility and price fairness as drivers of customer loyalty

Rafael Bravo; Jorge Matute Vallejo; José M. Pina

Ethical strategies in banking: The role of corporate social responsibility and price fairness as drivers of customer loyalty

Títol traduït de la contribució: Ethical strategies in banking: the role of corporate social responsibility and price fairness as drivers of customer loyalty

Rafael Bravo, Jorge Matute Vallejo, José M. Pina

Producció científica: Contribució a una conferència › Contribució

Resum

Proceedings of the World 39th Annual EMAC Conference.

Títol traduït de la contribució	Ethical strategies in banking: the role of corporate social responsibility and price fairness as drivers of customer loyalty
Idioma original	Anglès
Estat de la publicació	Publicada - de juny 2010
Publicat externament	Sí
Esdeveniment	World 39th Annual EMAC Conference - Copenhague, Denmark Durada: 1 de juny 2010 → 4 de juny 2010 Número del congrés: 39

Conferència

Conferència	World 39th Annual EMAC Conference
País/Territori	Denmark
Ciutat	Copenhague
Període	1/06/10 → 4/06/10

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title = "Ethical strategies in banking: The role of corporate social responsibility and price fairness as drivers of customer loyalty",

abstract = "Proceedings of the World 39th Annual EMAC Conference.",

author = "Rafael Bravo and \{Matute Vallejo\}, Jorge and Pina, \{Jos{\'e} M.\}",

note = "Proceedings of the World 39th Annual EMAC Conference.; World 39th Annual EMAC Conference ; Conference date: 01-06-2010 Through 04-06-2010",

year = "2010",

month = jun,

language = "English",

}

TY - CONF

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T2 - World 39th Annual EMAC Conference

AU - Bravo, Rafael

AU - Matute Vallejo, Jorge

AU - Pina, José M.

N1 - Conference code: 39

PY - 2010/6

Y1 - 2010/6

N2 - Proceedings of the World 39th Annual EMAC Conference.

AB - Proceedings of the World 39th Annual EMAC Conference.

M3 - Contribution

Y2 - 1 June 2010 through 4 June 2010

ER -