Esto no quedará así. Una interpretación de Costco en España

Lluís Martínez Ribes

Esto no quedará así. Una interpretación de Costco en España

Lluís Martínez Ribes

Producció científica: Article en revista no indexada › Article

Resum

Costco opens their first warehouse club shop format in Spain (Seville) and in Europe. In this article there is an understanding of the retail implications of such decision, from three angles: the retail company, the Sevilian customers, the retail competitors, and the suppliers. The article starts explaining the specific characteristics of this new shop format (warehouse club), both in the front-end and in the back-end (e.g. the financials), because this is new to Spain and Europe.

Idioma original	Castellà
Pàgines	80-82
Publicació especialitzada	Código 84: la Revista de AECOC
Estat de la publicació	Publicada - 17 de juny 2014

Com citar-ho

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abstract = "Costco opens their first warehouse club shop format in Spain (Seville) and in Europe. In this article there is an understanding of the retail implications of such decision, from three angles: the retail company, the Sevilian customers, the retail competitors, and the suppliers. The article starts explaining the specific characteristics of this new shop format (warehouse club), both in the front-end and in the back-end (e.g. the financials), because this is new to Spain and Europe.",

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