Erratum: Pleasurable surprises: A cross-cultural study of consumer responses to unexpected incentives (Journal of Consumer Research (2010) 36:5 (792-805))

A.M. Valenzuela Martínez; Barbara Mellers; Judi Strebel

Erratum: Pleasurable surprises: A cross-cultural study of consumer responses to unexpected incentives (Journal of Consumer Research (2010) 36:5 (792-805))

A.M. Valenzuela Martínez^*, Barbara Mellers, Judi Strebel

^*Autor corresponent d’aquest treball

Departament de Màrqueting

Producció científica: Article en revista indexada › Comentari/debat

Idioma original	Anglès
Pàgines (de-a)	196
Nombre de pàgines	1
Revista	Journal of Consumer Research
Volum	37
Número	1
Estat de la publicació	Publicada - de juny 2010

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