Equilibrar oferta y demanda en entornos turbulentos: ¿planificar o gestionar la demanda?

Producció científica: Article en revista no indexadaArticle


A robust forecasting system is essential to define good plans. Improving this competency not only means becoming better at predicting the future but, also, accepting and incorporating uncertainty and the role the latter plays in decision-making processes at both the functional and corporate levels. The author explores and advise about different options to manage uncertainity tha maximize profit and value creation.
Idioma originalCastellà
Publicació especialitzadaHarvard Deusto Business Review
Estat de la publicacióPublicada - 1 de set. 2016

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