Resum
A robust forecasting system is essential to define good plans. Improving this competency not only means becoming better at predicting the future but, also, accepting and incorporating uncertainty and the role the latter plays in decision-making processes at both the functional and corporate levels. The author explores and advise about different options to manage uncertainity tha maximize profit and value creation.
| Idioma original | Castellà |
|---|---|
| Pàgines | 58-66 |
| Publicació especialitzada | Harvard Deusto Business Review |
| Estat de la publicació | Publicada - 1 de set. 2016 |