Environmental strategies and organizational competitiveness in the hotel industry: The role of learning and innovation as determinants of environmental success

Elena Fraj, Jorge Matute, Iguácel Melero

Producció científica: Article en revista indexadaArticleAvaluat per experts

303 Cites (Scopus)

Resum

This paper examines the links between proactive environmental strategies, organizational capabilities and competitiveness. A model is proposed and tested using a sample of 232 Spanish hotels. An orientation for learning and innovation are conceived not only as drivers for adopting pro-environmental policies, but also as determinants of competitiveness. Data are analyzed through the use of partial least squares. The findings confirm that a proactive environmental strategy and innovation favor organizational competitiveness. However, a learning orientation does not directly predict organizational competitiveness. The paper discusses both conceptual and practical implications for the development of successful hotel operations and management.

Idioma originalAnglès
Pàgines (de-a)30-42
Nombre de pàgines13
RevistaTourism Management
Volum46
DOIs
Estat de la publicacióPublicada - de febr. 2015
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