Environmental Marketing and Competitiveness: The Moderating Role of Environmental Orientation

Elena Fraj-Andrés; Eva Martínez-Salinas; Jorge Matute-Vallejo

doi:10.1007/978-3-319-18687-0_99

Environmental Marketing and Competitiveness: The Moderating Role of Environmental Orientation

Títol traduït de la contribució: Environmental Marketing and Competitiveness: The Moderating Role of Environmental Orientation

Elena Fraj-Andrés^*, Eva Martínez-Salinas, Jorge Matute-Vallejo

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Producció científica: Capítol de llibre › Contribució a congrés/conferència › Avaluat per experts

Resum

Empirical research about the competitive consequences of environmental marketing is still scarce and inconclusive. The aim of this study is double. First, it analyses whether implementing proactive environmental marketing influences different dimensions of organizational performance. Second, it studies if companies with a stronger environmental orientation may achieve better results by developing these practices than the less oriented firms. Findings suggest that environmental marketing drives companies to optimize its operational and commercial results and such improvement is a source of higher economic results. And, the intensity of this influence varies depending on the company’s environmental orientation, what determines the success of environmental marketing.

Títol traduït de la contribució	Environmental Marketing and Competitiveness: The Moderating Role of Environmental Orientation
Idioma original	Anglès
Títol de la publicació	Marketing in Transition: Scarcity, Globalism, & Sustainability
Subtítol de la publicació	Proceedings of the 2009 World Marketing Congress
Editor	Springer Nature
Pàgines	258-262
Nombre de pàgines	5
ISBN (electrònic)	978-3-319-18687-0
ISBN (imprès)	978-3-319-18686-3
DOIs	https://doi.org/10.1007/978-3-319-18687-0_99
Estat de la publicació	Publicada - 25 de juny 2015
Publicat externament	Sí
Esdeveniment	AMS World Marketing Conference - Oslo, Norway Durada: 22 de jul. 2009 → 25 de jul. 2009 Número del congrés: 14

Sèrie de publicacions

Nom	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (imprès)	2363-6165
ISSN (electrònic)	2363-6173

Conferència

Conferència	AMS World Marketing Conference
País/Territori	Norway
Ciutat	Oslo
Període	22/07/09 → 25/07/09

Accés al document

10.1007/978-3-319-18687-0_99

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Fraj-Andrés, E., Martínez-Salinas, E., & Matute-Vallejo, J. (2015). Environmental Marketing and Competitiveness: The Moderating Role of Environmental Orientation. In Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress (pàg. 258-262). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-18687-0_99

Fraj-Andrés, Elena ; Martínez-Salinas, Eva ; Matute-Vallejo, Jorge. / Environmental Marketing and Competitiveness : The Moderating Role of Environmental Orientation. Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress. Springer Nature, 2015. pàg. 258-262 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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Fraj-Andrés, E, Martínez-Salinas, E & Matute-Vallejo, J 2015, Environmental Marketing and Competitiveness: The Moderating Role of Environmental Orientation. in Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pàg. 258-262, AMS World Marketing Conference, Oslo, Norway, 22/07/09. https://doi.org/10.1007/978-3-319-18687-0_99

Environmental Marketing and Competitiveness: The Moderating Role of Environmental Orientation. / Fraj-Andrés, Elena; Martínez-Salinas, Eva; Matute-Vallejo, Jorge.
Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress. Springer Nature, 2015. pàg. 258-262 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Producció científica: Capítol de llibre › Contribució a congrés/conferència › Avaluat per experts

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KW - Environmental Preservation

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Fraj-Andrés E, Martínez-Salinas E, Matute-Vallejo J. Environmental Marketing and Competitiveness: The Moderating Role of Environmental Orientation. In Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress. Springer Nature. 2015. pàg. 258-262. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-18687-0_99

Environmental Marketing and Competitiveness: The Moderating Role of Environmental Orientation

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