Environmental and social sustainability prioritiesn: Their integration in operations strategies

Annachiara Longoni, Raffaella Cagliano

Producció científica: Article en revista indexadaArticleAvaluat per experts

148 Cites (Scopus)


Purpose – Environmental and social sustainability are becoming key competitive priorities for companies, but the way in which they are integrated in operations strategies remains an open issue. The purpose of this paper is to determine whether established operations strategy configuration models (i.e. price-oriented, market-oriented and capability-oriented models) are modified to include environmental and social priorities and whether different operations strategy configuration models are equally successful in the short and long term.

Design/methodology/approach – Analyses were performed using data from the International Manufacturing Strategy Survey (2009), including companies in the assembly industry in 21 different countries. According to previous studies, cluster analysis of competitive priorities and ANOVA analysis of the business strategy and short- and long-term performance were performed.

Findings – The results show that traditional operations strategy configuration models are slightly modified. Market-oriented and capability-oriented operations strategies are complemented by environmental and social sustainability priorities. These operations strategies are adopted by companies with a differentiation and innovation business strategy. Moreover, capability-oriented companies, which are the most committed to environmental and social sustainability, perform better in both the short and long term.

Practical implications – This research shows to companies that traditional operations strategies focusing on specific competitive priorities (e.g. low price) are being replaced by more holistic strategies that include sustainability priorities. However, environmental and social priorities contribute to competitive advantage when complementing capability-oriented operations strategies. Originality/value – This paper extends operations strategy configuration models highlighting how environmental and social sustainability priorities can be deployed together with traditional competitive operations priorities.

Idioma originalAnglès
Pàgines (de-a)216-345
Nombre de pàgines130
RevistaInternational Journal of Operations and Production Management
Estat de la publicacióPublicada - 2 de febr. 2015
Publicat externament


Navegar pels temes de recerca de 'Environmental and social sustainability prioritiesn: Their integration in operations strategies'. Junts formen un fingerprint únic.

Com citar-ho