Envelopment lessons to manage digital platforms: The cases of Google and Yahoo

Christopher Nicolas Müller, Björn Kijl, Ivanka Visnjic

Producció científica: Article en revista indexadaArticleAvaluat per experts

8 Cites (Scopus)

Resum

Envelopment is a form of business model innovation where companies add new functionality to their platforms to outcompete rivals. The two large internet corporations analyzed in this study, Google and Yahoo, employed diverging envelopment strategies. Google added related functionality to their initial platform and then expanded into functionally distinct platforms. Yahoo, on the other hand, expanded directly into functionally distinct platforms.

Idioma originalAnglès
Pàgines (de-a)139-149
Nombre de pàgines11
RevistaStrategic Change
Volum27
Número2
DOIs
Estat de la publicacióPublicada - de març 2018
Publicat externament

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