Envelopment lessons to manage digital platforms: The cases of Google and Yahoo

Christopher Nicolas Müller; Björn Kijl; I. Visnjic

doi:10.1002/jsc.2189

Envelopment lessons to manage digital platforms: The cases of Google and Yahoo

Christopher Nicolas Müller, Björn Kijl, I. Visnjic

Producció científica: Article en revista indexada › Article › Avaluat per experts

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Resum

Envelopment is a form of business model innovation where companies add new functionality to their platforms to outcompete rivals. The two large internet corporations analyzed in this study, Google and Yahoo, employed diverging envelopment strategies. Google added related functionality to their initial platform and then expanded into functionally distinct platforms. Yahoo, on the other hand, expanded directly into functionally distinct platforms.

Idioma original	Anglès
Pàgines (de-a)	139-149
Nombre de pàgines	11
Revista	Strategic Change
Volum	27
Número	2
DOIs	https://doi.org/10.1002/jsc.2189
Estat de la publicació	Publicada - de març 2018
Publicat externament	Sí

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10.1002/jsc.2189

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title = "Envelopment lessons to manage digital platforms: The cases of Google and Yahoo",

abstract = "Envelopment is a form of business model innovation where companies add new functionality to their platforms to outcompete rivals. The two large internet corporations analyzed in this study, Google and Yahoo, employed diverging envelopment strategies. Google added related functionality to their initial platform and then expanded into functionally distinct platforms. Yahoo, on the other hand, expanded directly into functionally distinct platforms.",

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AB - Envelopment is a form of business model innovation where companies add new functionality to their platforms to outcompete rivals. The two large internet corporations analyzed in this study, Google and Yahoo, employed diverging envelopment strategies. Google added related functionality to their initial platform and then expanded into functionally distinct platforms. Yahoo, on the other hand, expanded directly into functionally distinct platforms.

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Envelopment lessons to manage digital platforms: The cases of Google and Yahoo

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