Entrepreneurial stories: What are they? What can they do?

Jaume Villanueva Aguila

Producció científica: Contribució a una conferènciaContribució

Resum

The emerging literature on the role of storytelling in the entrepreneurial resource acquisition process shows some promising results and exciting avenues for future research. In this paper, however, I identify two key conceptual problems in extant literature that could jeopardize further advancement in this particular area of study. These problems relate to (1) how entrepreneurial stories are conceptualized and to (2) the attributes that are ascribed to entrepreneurial stories in terms of their potential effects on evaluative judgments. In this paper I address these issues by first clarifying the concept of what constitutes an entrepreneurial story as a specific form of communication and then proposing a number of mechanisms (that go beyond what has hitherto been proposed in the literature) by which entrepreneurial stories may affect the perceptions of potential investors regarding the attractiveness of a given opportunity. In so doing, I contribute to help the further advancement of theory on the role of storytelling in the entrepreneurial resource acquisition process.
Idioma originalAnglès
Estat de la publicacióPublicada - 9 d’ag. 2013
Esdeveniment2013 Academy of Management Annual Meeting -
Durada: 8 d’ag. 201313 d’ag. 2013

Conferència

Conferència2013 Academy of Management Annual Meeting
Període8/08/1313/08/13

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