Employer branding y propuesta de valor al empleado en códigos éticos: estudio de caso

Javier L. Crespo, Joan Francesc Fondevila-Gascón, Joaquín Marqués-Pascual

Producció científica: Article en revista indexadaArticleAvaluat per experts

2 Cites (Scopus)

Resum

The employee value proposition (EVp) approach has acquired an unusual importance in the area of people management under the current business scenario. Employer branding strategies are multiplying their communication actions to publicize an attractive work experience, full of advantages and benefits, in accordance with certain values and with the intention of not only promoting certain work ethics but also attracting and retain talent. Through a documentary and thematic content analysis, this research studies the EVp that financial sector organizations included in the Spanish selective stock index (Ibex 35) enact through its ethical codes (ce), compared to those endorsed by firms in the global list of listed companies. It is verified that the financial entities integrated in Ibex 35 report a high degree of development with respect to the communication of a EVp through its ces, since they fulfill most of the categories defined by Ibex 35 listed companies (with similarities and differences), and that these firms promote an image of being a great place to work through membership and professional development. From a practical theoretical point of view, this study determines that the categories of affiliation, professional development, and work content, those most related to engagement, have greater weight in the communication strategy of a pve.

Títol traduït de la contribucióEMPLOYER BRANDING AND VALUE PROPOSITION TO THE EMPLOYEE REGARDING ETHICAL CODES: A CASE STUDY
Idioma originalCastellà
Pàgines (de-a)51-62
Nombre de pàgines12
RevistaInnovar
Volum32
Número83
DOIs
Estat de la publicacióPublicada - 2022

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