Els cinc sentits i el disseny

J. Montaña Matosas

Els cinc sentits i el disseny

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Producció científica: Article en revista no indexada › Article

Resum

Brands are promises of consumers satisfaction, however these promeses are little rational. In fact they appeal to afections and emotions, which are stronger if they embrace the five senses. This is actually design goal.

Idioma original	Anglès
Pàgines	52-53
Publicació especialitzada	Dossier Econòmic de Catalunya
Estat de la publicació	Publicada - 29 d’oct. 2005

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abstract = "Brands are promises of consumers satisfaction, however these promeses are little rational. In fact they appeal to afections and emotions, which are stronger if they embrace the five senses. This is actually design goal.",

author = "{Monta{\~n}a Matosas}, J.",

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JO - Dossier Econòmic de Catalunya

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Els cinc sentits i el disseny

Resum

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