El sexismo y los estereotipos en la publicidad y en el cine. Análisis comparativo

Eva Santana López; Josep Rom Rodríguez; Joan Francesc Fondevila Gascón; Pedro Mir Bernal

El sexismo y los estereotipos en la publicidad y en el cine. Análisis comparativo

Eva Santana López, Josep Rom Rodríguez, Joan Francesc Fondevila Gascón, Pedro Mir Bernal

Producció científica: Article en revista indexada › Article › Avaluat per experts

1 Citació (Scopus)

Resum

Stereotypes are a common element in advertising and cinema. That characterization, based on a classification of ten stereotypes, facilitates quantitative and qualitative analysis. Thus, we compared the use of taxonomy of stereotypes and sexism in advertising spots and in films, in order to determine which branch profiles are used more social representation. We conclude that gender stereotypes are most used in cinema advertising.

Títol traduït de la contribució	Sexism and stereotyping in advertising and cinema. Comparative analysis
Idioma original	Castellà
Pàgines (de-a)	657-670
Nombre de pàgines	14
Revista	Opcion
Volum	31
Estat de la publicació	Publicada - 2015

Altres arxius i enllaços

Link to publication in Scopus

Com citar-ho

@article{b8171cccafe44177a76eb06c60ab965d,

title = "El sexismo y los estereotipos en la publicidad y en el cine. An{\'a}lisis comparativo",

abstract = "Stereotypes are a common element in advertising and cinema. That characterization, based on a classification of ten stereotypes, facilitates quantitative and qualitative analysis. Thus, we compared the use of taxonomy of stereotypes and sexism in advertising spots and in films, in order to determine which branch profiles are used more social representation. We conclude that gender stereotypes are most used in cinema advertising.",

keywords = "Advertising, Film, Sexism, Spot, Stereotyping",

author = "{Santana L{\'o}pez}, Eva and {Rom Rodr{\'i}guez}, Josep and {Fondevila Gasc{\'o}n}, {Joan Francesc} and {Mir Bernal}, Pedro",

year = "2015",

language = "Espa{\~n}ol",

volume = "31",

pages = "657--670",

journal = "Opcion",

issn = "1012-1587",

publisher = "Universidad del Zulia",

}

TY - JOUR

T1 - El sexismo y los estereotipos en la publicidad y en el cine. Análisis comparativo

AU - Santana López, Eva

AU - Rom Rodríguez, Josep

AU - Fondevila Gascón, Joan Francesc

AU - Mir Bernal, Pedro

PY - 2015

Y1 - 2015

N2 - Stereotypes are a common element in advertising and cinema. That characterization, based on a classification of ten stereotypes, facilitates quantitative and qualitative analysis. Thus, we compared the use of taxonomy of stereotypes and sexism in advertising spots and in films, in order to determine which branch profiles are used more social representation. We conclude that gender stereotypes are most used in cinema advertising.

AB - Stereotypes are a common element in advertising and cinema. That characterization, based on a classification of ten stereotypes, facilitates quantitative and qualitative analysis. Thus, we compared the use of taxonomy of stereotypes and sexism in advertising spots and in films, in order to determine which branch profiles are used more social representation. We conclude that gender stereotypes are most used in cinema advertising.

KW - Advertising

KW - Film

KW - Sexism

KW - Spot

KW - Stereotyping

UR - http://www.scopus.com/inward/record.url?scp=84961859410&partnerID=8YFLogxK

M3 - Artículo

AN - SCOPUS:84961859410

SN - 1012-1587

VL - 31

SP - 657

EP - 670

JO - Opcion

JF - Opcion

ER -

El sexismo y los estereotipos en la publicidad y en el cine. Análisis comparativo

Resum

Altres arxius i enllaços

Fingerprint

Com citar-ho