El poder de los sentidos. El uso de la sensorialidad en el retail

Lluís Martínez Ribes

El poder de los sentidos. El uso de la sensorialidad en el retail

Lluís Martínez Ribes

Producció científica: Article en revista no indexada › Article

Resum

Thanks to functional magnetic resonance imaging (IMRI), neurocscientists now know that 85% to 95% of human decisions are implicit and no consciencious. In other words, reasoning with people to convince them about how good a shop (or product) is, is a waste of time strategy.

Idioma original	Anglès
Pàgines	80-82
Publicació especialitzada	Código 84: la Revista de AECOC
Estat de la publicació	Publicada - 1 d’abr. 2013

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abstract = "Thanks to functional magnetic resonance imaging (IMRI), neurocscientists now know that 85\% to 95\% of human decisions are implicit and no consciencious. In other words, reasoning with people to convince them about how good a shop (or product) is, is a waste of time strategy.",

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AB - Thanks to functional magnetic resonance imaging (IMRI), neurocscientists now know that 85% to 95% of human decisions are implicit and no consciencious. In other words, reasoning with people to convince them about how good a shop (or product) is, is a waste of time strategy.

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El poder de los sentidos. El uso de la sensorialidad en el retail

Resum

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