To renew journalism without destroying tradition: this the goal of the article. It will analyze the main constituent elements of narrative journalism in the digital era using the models incorporated by the magazines Jot Down and Gatopardo. Challenged by the immediacy of the digital world, narrative journalism seems/appears to break the digital rules. Media working on this kind of journalism place their bets on a slow method, based on traditional, tried-and-tested techniques, typified by authors such as Tom Wolfe and other professionals of narrative journalism. The article will study contents, formats, and techniques of news reporting that not only retain the essence of support papers, but also enjoy a consolidated audience in the digital world. It will be necessary to acquire a deep understanding of the situation in general, and the role of journalists in particular, in this landscape. This research is, above all, interested in their routines, processes and ways of working. The methodology used to examine this model is based on in-depth interviews, content analysis, non-participant observation and literature review. With all this in mind, and taking into account the current state of the media and the profession of journalism, the main conclusions show that this hybridization between innovation and tradition could be a successful formula, not just for survival but also as a way forward.