@inbook{7f94bcb53bf349ce839028639eace7f7,
title = "El Patrocini",
keywords = "Publicitat, Patrocini, Publicitat no convencional",
author = "{Cuenca Fontbona}, Juan",
note = "Santana, Eva (coord.); Cuenca, Joan; Duran, Xavier; Garcia, Jordi; Martorell, Cristina; Picola, Josep Maria; Rom, Josep.",
year = "2015",
month = jan,
day = "1",
language = "Catal{\`a}",
isbn = " 978-84-941193-9-2",
volume = "1",
pages = "62--79",
booktitle = "Jump the line! T{\'e}cnicas de publicidad (no) convencionales",
publisher = "Universitat Ramon Llull (URL)",
address = "Espana",
}