El factor reputacional y los medios sociales: Propuestas métricas comparadas

Joan Francesc Fondevila Gascón; Pedro Mir Bernal; Eva Santana López; Josep Rom Rodríguez; Jordi Botey López

El factor reputacional y los medios sociales: Propuestas métricas comparadas

Joan Francesc Fondevila Gascón, Pedro Mir Bernal, Eva Santana López, Josep Rom Rodríguez, Jordi Botey López

Producció científica: Article en revista indexada › Article › Avaluat per experts

2 Cites (Scopus)

Resum

The reputation of companies depends increasingly on Internet and social media (web, blog, social networks). The search of parameters to assess return on online investment is a priority. From a Delphi study,we analyze the metrics used in social media, the type of target to be achieved with them and sentiment analysis, impacting brand perception compared. The polarity of the comments inserted in social media helps the company to get more accurate solutions and improve the consumer experience.

Títol traduït de la contribució	Reputational factor and social media: Comparative metric proposals
Idioma original	Castellà
Pàgines (de-a)	615-629
Nombre de pàgines	14
Revista	Opcion
Volum	32
Número	Special Issue 7
Estat de la publicació	Publicada - 1 de gen. 2016

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abstract = "The reputation of companies depends increasingly on Internet and social media (web, blog, social networks). The search of parameters to assess return on online investment is a priority. From a Delphi study,we analyze the metrics used in social media, the type of target to be achieved with them and sentiment analysis, impacting brand perception compared. The polarity of the comments inserted in social media helps the company to get more accurate solutions and improve the consumer experience.",

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T2 - Propuestas métricas comparadas

AU - Gascón, Joan Francesc Fondevila

AU - Bernal, Pedro Mir

AU - López, Eva Santana

AU - Rodríguez, Josep Rom

AU - López, Jordi Botey

PY - 2016/1/1

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AB - The reputation of companies depends increasingly on Internet and social media (web, blog, social networks). The search of parameters to assess return on online investment is a priority. From a Delphi study,we analyze the metrics used in social media, the type of target to be achieved with them and sentiment analysis, impacting brand perception compared. The polarity of the comments inserted in social media helps the company to get more accurate solutions and improve the consumer experience.

KW - Business

KW - Communication

KW - Measurement

KW - Reputation

KW - Sentiment analysis

KW - Social media

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IS - Special Issue 7

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El factor reputacional y los medios sociales: Propuestas métricas comparadas

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