@inproceedings{14ffd2c3a9aa4d49a4bcf105b400eca1,
title = "Effects of preference elicitation task on consumer reactions to product customization",
keywords = "Decision-making, Choice, Behavior, Attitude, Option, Will",
author = "A Valenzuela and R Dhar",
year = "2004",
language = "English",
isbn = "0-915552-53-1",
volume = "31",
series = "Advances In Consumer Research",
publisher = "Assoc Consumer Research",
pages = "685--688",
editor = "BE Kahn and MF Luce",
booktitle = "Advances In Consumer Research, Volume Xxxi",
note = "Conference of the Association-for-Consumer-Research (ACR 2003) ; Conference date: 08-10-2003",
}