E-trust, the main antecedent of e-loyalty: The case of the leisure hospitality

Santiago Forgas I. Coll, Ramon Palau I. Saumell

Producció científica: Capítol de llibreContribució a congrés/conferènciaAvaluat per experts

1 Citació (Scopus)

Resum

The objective of the work presented is to test the determinant role that trust and loyalty play in virtual environments. The model used in the field research has already been proved in offline contexts, and is developed with a sample of customers from 4 star hotel that have transactional websites and are located in the Costa Brava, a well known tourist destination in Catalunya (Spain). In the data analysis, a structural equation model will be used, particularly with the technique of confirmatory factorial analysis.

Idioma originalAnglès
Títol de la publicacióKnowledge Management and Innovation in Advancing Economies
Subtítol de la publicacióAnalyses and Solutions - Proceedings of the 13th International Business Information Management Association Conference, IBIMA 2009
EditorsKS Soliman
EditorInternational Business Information Management Association, IBIMA
Pàgines634-637
Nombre de pàgines4
ISBN (imprès)9780982148921
Estat de la publicacióPublicada - 2009
Publicat externament
Esdeveniment13th International Business Information Management Association Conference, IBIMA 2009 - Marrakech, Morocco
Durada: 9 de nov. 200910 de nov. 2009

Sèrie de publicacions

NomKnowledge Management and Innovation in Advancing Economies: Analyses and Solutions - Proceedings of the 13th International Business Information Management Association Conference, IBIMA 2009
Volum3

Conferència

Conferència13th International Business Information Management Association Conference, IBIMA 2009
País/TerritoriMorocco
CiutatMarrakech
Període9/11/0910/11/09

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