TY - GEN
T1 - E-trust, the main antecedent of e-loyalty
T2 - 13th International Business Information Management Association Conference, IBIMA 2009
AU - Coll, Santiago Forgas I.
AU - Saumell, Ramon Palau I.
PY - 2009
Y1 - 2009
N2 - The objective of the work presented is to test the determinant role that trust and loyalty play in virtual environments. The model used in the field research has already been proved in offline contexts, and is developed with a sample of customers from 4 star hotel that have transactional websites and are located in the Costa Brava, a well known tourist destination in Catalunya (Spain). In the data analysis, a structural equation model will be used, particularly with the technique of confirmatory factorial analysis.
AB - The objective of the work presented is to test the determinant role that trust and loyalty play in virtual environments. The model used in the field research has already been proved in offline contexts, and is developed with a sample of customers from 4 star hotel that have transactional websites and are located in the Costa Brava, a well known tourist destination in Catalunya (Spain). In the data analysis, a structural equation model will be used, particularly with the technique of confirmatory factorial analysis.
KW - E-loyalty
KW - E-trust
KW - Leisure hospitality
UR - http://www.scopus.com/inward/record.url?scp=84905109642&partnerID=8YFLogxK
UR - https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=pure_univeritat_ramon_llull&SrcAuth=WosAPI&KeyUT=WOS:000278523100058&DestLinkType=FullRecord&DestApp=WOS_CPL
M3 - Conference contribution
SN - 9780982148921
T3 - Knowledge Management and Innovation in Advancing Economies: Analyses and Solutions - Proceedings of the 13th International Business Information Management Association Conference, IBIMA 2009
SP - 634
EP - 637
BT - Knowledge Management and Innovation in Advancing Economies
A2 - Soliman, KS
PB - International Business Information Management Association, IBIMA
Y2 - 9 November 2009 through 10 November 2009
ER -