TY - JOUR
T1 - Double-degree university graduates
T2 - A case study in Spain
AU - Beriain, Ana
AU - Gascón, Joan Francesc Fondevila
PY - 2013
Y1 - 2013
N2 - The opportunity to study a double degree in college is a tool that some universities, especially the private ones, are offering to potential students to add value and gain a competitive advantage. In order to determine to what extent the dual degree is a strong argument for future graduates, we conducted a quantitative study on the option to open a double degree, Degree in Advertising and Public Relations and Marketing Degree and Commercial Business Management, indicating the implications entail extra effort for students and questioning on the main motivating factors. The majority of respondents would opt for the double degree, and the main motivating factor is to get more opportunities to find work.
AB - The opportunity to study a double degree in college is a tool that some universities, especially the private ones, are offering to potential students to add value and gain a competitive advantage. In order to determine to what extent the dual degree is a strong argument for future graduates, we conducted a quantitative study on the option to open a double degree, Degree in Advertising and Public Relations and Marketing Degree and Commercial Business Management, indicating the implications entail extra effort for students and questioning on the main motivating factors. The majority of respondents would opt for the double degree, and the main motivating factor is to get more opportunities to find work.
KW - Advertising
KW - College
KW - Commercial Business Management
KW - Dual Degree
KW - Marketing
UR - http://www.scopus.com/inward/record.url?scp=84884695147&partnerID=8YFLogxK
U2 - 10.18848/2327-011x/cgp/v07i01/53231
DO - 10.18848/2327-011x/cgp/v07i01/53231
M3 - Article
AN - SCOPUS:84884695147
SN - 2327-011X
VL - 7
SP - 87
EP - 96
JO - International Journal of Interdisciplinary Educational Studies
JF - International Journal of Interdisciplinary Educational Studies
IS - 1
ER -