Resum
In this article the question we should really be asking is not whether transnational companies or global businesses have more to gain than their national counterparts, but whether they can offer a better response to world problems. They may be the real top global actors, but this does not mean that they have to keep the global conscience and tackle world problems. So are global companies the standard-bearers of cosmopolitanism? Perhaps. But we would be wise not confuse standing up for a universal perspective with a defence of the uninhibited cosmopolitanism (or banal globalism). The question, then, is how we can get companies to consciously put fighting the great "glocal" problems on their daily agendas. For only by doing so will these "global capitalists" become "global citizens".
Idioma original | Anglès |
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Pàgines | 15-27 |
Publicació especialitzada | European Business Forum |
Estat de la publicació | Publicada - 1 de març 2008 |
Publicat externament | Sí |