Does Ethical Image Build Equity in Corporate Services Brands? The Influence of Customer Perceived Ethicality on Affect, Perceived Quality, and Equity

V. Sierra, O. Iglesias, Stefan Markovic*, Jatinder Jit Singh

*Autor corresponent d’aquest treball

Producció científica: Article en revista indexada › Article › Avaluat per experts

101 Cites (Scopus)

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Economics, Econometrics and Finance

Social Sciences

Psychology