Diversification in developed and emerging countries: Facilitating the executive decision

Diversification can enable rapid growth when it is managed appropriately. Diversification has supported fast growth in emerging countries. However, it is up to the management team of those companies to make decisions early and prepare their companies better for the future. There are differences in diversification strategies in firms from developed and emerging countries. In developed countries we observe two strategies that support fast growth, closely related diversification and unrelated diversification.