Digitally enabled business models: The case of social networks in banking

J. Busquets Carretero

Digitally enabled business models: The case of social networks in banking

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Producció científica: Contribució a una conferència › Contribució

Resum

In this paper we present the preliminary results of the study on possible future banking business models in the presence of social networks. We use grounded theory and scenarios in uncertainty to propose them. This paper is the result of a two-year project among academic institutions in Spain and USA, Banco Sabadell the 5th bank in Spain, and IBM (Banking Sector and Research).

Idioma original	Anglès
Estat de la publicació	Publicada - 24 de jul. 2012
Esdeveniment	2012 SRII Global Conference - Durada: 24 de jul. 2012 → 27 de jul. 2012

Conferència

Conferència	2012 SRII Global Conference
Període	24/07/12 → 27/07/12

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AB - In this paper we present the preliminary results of the study on possible future banking business models in the presence of social networks. We use grounded theory and scenarios in uncertainty to propose them. This paper is the result of a two-year project among academic institutions in Spain and USA, Banco Sabadell the 5th bank in Spain, and IBM (Banking Sector and Research).

M3 - Contribution

T2 - 2012 SRII Global Conference

Y2 - 24 July 2012 through 27 July 2012

ER -

Digitally enabled business models: The case of social networks in banking

Resum

Conferència

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