Designer as midwife

Gürsel Ilipinar; J. Montaña Matosas; O. Iglesias; Tore Kristensen; Wesley Johnston

Designer as midwife

Gürsel Ilipinar, J. Montaña Matosas, O. Iglesias, Tore Kristensen, Wesley Johnston

Esade

Producció científica: Contribució a una conferència › Contribució

Resum

Design and innovation are now central themes in business, but where is role of design heading to? One of the biggest challenges in product/service development is to understand the latent needs of the customers and the meanings of these needs to them. As facilitators, designers help others "deliver" the design knowledge within these human beings (and organizations) by tapping into their "innate design ability". This article highlights the similarity between the role of designers and midwives. Designers facilitate new product/service delivery via deploying research methods such as depth-interviews, observations, interpretative methods and, participatory research, towards delivery of knowledge in the form of designed products. Given the evolving role of design, how do designers add value to the business? More specifically, can Socrates's "[mental] midwife" metaphor be used to illustrate the new role of a designer?

Idioma original	Anglès
Estat de la publicació	Publicada - 12 de març 2009
Esdeveniment	3rd International Conference on Rethoric and Narratives in Management Research (RNMR 2011) - Durada: 12 de març 2009 → 14 de març 2009

Conferència

Conferència	3rd International Conference on Rethoric and Narratives in Management Research (RNMR 2011)
Període	12/03/09 → 14/03/09

Com citar-ho

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title = "Designer as midwife",

abstract = "Design and innovation are now central themes in business, but where is role of design heading to? One of the biggest challenges in product/service development is to understand the latent needs of the customers and the meanings of these needs to them. As facilitators, designers help others {"}deliver{"} the design knowledge within these human beings (and organizations) by tapping into their {"}innate design ability{"}. This article highlights the similarity between the role of designers and midwives. Designers facilitate new product/service delivery via deploying research methods such as depth-interviews, observations, interpretative methods and, participatory research, towards delivery of knowledge in the form of designed products. Given the evolving role of design, how do designers add value to the business? More specifically, can Socrates's {"}[mental] midwife{"} metaphor be used to illustrate the new role of a designer?",

author = "G{\"u}rsel Ilipinar and {Monta{\~n}a Matosas}, J. and O. Iglesias and Tore Kristensen and Wesley Johnston",

year = "2009",

month = mar,

day = "12",

language = "English",

note = "3rd International Conference on Rethoric and Narratives in Management Research (RNMR 2011) ; Conference date: 12-03-2009 Through 14-03-2009",

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TY - CONF

T1 - Designer as midwife

AU - Ilipinar, Gürsel

AU - Montaña Matosas, J.

AU - Iglesias, O.

AU - Kristensen, Tore

AU - Johnston, Wesley

PY - 2009/3/12

Y1 - 2009/3/12

N2 - Design and innovation are now central themes in business, but where is role of design heading to? One of the biggest challenges in product/service development is to understand the latent needs of the customers and the meanings of these needs to them. As facilitators, designers help others "deliver" the design knowledge within these human beings (and organizations) by tapping into their "innate design ability". This article highlights the similarity between the role of designers and midwives. Designers facilitate new product/service delivery via deploying research methods such as depth-interviews, observations, interpretative methods and, participatory research, towards delivery of knowledge in the form of designed products. Given the evolving role of design, how do designers add value to the business? More specifically, can Socrates's "[mental] midwife" metaphor be used to illustrate the new role of a designer?

AB - Design and innovation are now central themes in business, but where is role of design heading to? One of the biggest challenges in product/service development is to understand the latent needs of the customers and the meanings of these needs to them. As facilitators, designers help others "deliver" the design knowledge within these human beings (and organizations) by tapping into their "innate design ability". This article highlights the similarity between the role of designers and midwives. Designers facilitate new product/service delivery via deploying research methods such as depth-interviews, observations, interpretative methods and, participatory research, towards delivery of knowledge in the form of designed products. Given the evolving role of design, how do designers add value to the business? More specifically, can Socrates's "[mental] midwife" metaphor be used to illustrate the new role of a designer?

M3 - Contribution

T2 - 3rd International Conference on Rethoric and Narratives in Management Research (RNMR 2011)

Y2 - 12 March 2009 through 14 March 2009

ER -

Designer as midwife

Resum

Conferència

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