Resum
Mayeutics or "mental midwifery", can be seen as the art of helping the others to help themselves and from the point of view of design management design can help consumers to express motivations or satisfy needs that they don't know how to satisfy or express. Midwife methafor can be used to illustrate the work of a designer and how to understand the latent needs of the consumers.
Idioma original | Anglès |
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Estat de la publicació | Publicada - 12 de març 2009 |
Esdeveniment | 3rd International Conference on Rethoric and Narratives in Management Research (RNMR 2011) - Durada: 12 de març 2009 → 14 de març 2009 |
Conferència
Conferència | 3rd International Conference on Rethoric and Narratives in Management Research (RNMR 2011) |
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Període | 12/03/09 → 14/03/09 |