Design for all. A management model to enhance business competitiveness

I. Moll de Alba Mendoza; J. Montaña Matosas

Design for all. A management model to enhance business competitiveness

I. Moll de Alba Mendoza, J. Montaña Matosas

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Producció científica: Contribució a una conferència › Contribució

Resum

It has been proven that companies can gain a competitive edge in their strategy if they consider human diversity as being inherent to their target audience. Taking into account factors such as age, cultural habits, religion, family structure, illness, injury or sexual orientation, etc., - an exercise that promotes 'design for all', 'universal design' or 'inclusive design' - helps to increase the impact that companies have, not just in terms of number of users and potential customers, but also in terms of the degree of brand loyalty and prestige. This research presents an analysis model and its application to four case studies. It presents, therefore, an outline for the strategic review and examples of business success.

Idioma original	Anglès
Estat de la publicació	Publicada - 1 de juny 2010
Esdeveniment	39th European Marketing Academy Conference (EMAC 2010) - Durada: 1 de juny 2010 → 4 de juny 2010

Conferència

Conferència	39th European Marketing Academy Conference (EMAC 2010)
Període	1/06/10 → 4/06/10

SDG de les Nacions Unides

Aquest resultat contribueix als següents objectius de desenvolupament sostenible.

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N2 - It has been proven that companies can gain a competitive edge in their strategy if they consider human diversity as being inherent to their target audience. Taking into account factors such as age, cultural habits, religion, family structure, illness, injury or sexual orientation, etc., - an exercise that promotes 'design for all', 'universal design' or 'inclusive design' - helps to increase the impact that companies have, not just in terms of number of users and potential customers, but also in terms of the degree of brand loyalty and prestige. This research presents an analysis model and its application to four case studies. It presents, therefore, an outline for the strategic review and examples of business success.

AB - It has been proven that companies can gain a competitive edge in their strategy if they consider human diversity as being inherent to their target audience. Taking into account factors such as age, cultural habits, religion, family structure, illness, injury or sexual orientation, etc., - an exercise that promotes 'design for all', 'universal design' or 'inclusive design' - helps to increase the impact that companies have, not just in terms of number of users and potential customers, but also in terms of the degree of brand loyalty and prestige. This research presents an analysis model and its application to four case studies. It presents, therefore, an outline for the strategic review and examples of business success.

M3 - Contribution

T2 - 39th European Marketing Academy Conference (EMAC 2010)

Y2 - 1 June 2010 through 4 June 2010

ER -

Design for all. A management model to enhance business competitiveness

Resum

Conferència

SDG de les Nacions Unides

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