Design for all. A management model to enhance business competitiveness

Producció científica: Contribució a una conferènciaContribució


It has been proven that companies can gain a competitive edge in their strategy if they consider human diversity as being inherent to their target audience. Taking into account factors such as age, cultural habits, religion, family structure, illness, injury or sexual orientation, etc., - an exercise that promotes 'design for all', 'universal design' or 'inclusive design' - helps to increase the impact that companies have, not just in terms of number of users and potential customers, but also in terms of the degree of brand loyalty and prestige. This research presents an analysis model and its application to four case studies. It presents, therefore, an outline for the strategic review and examples of business success.
Idioma originalAnglès
Estat de la publicacióPublicada - 1 de juny 2010
Esdeveniment39th European Marketing Academy Conference (EMAC 2010) -
Durada: 1 de juny 20104 de juny 2010


Conferència39th European Marketing Academy Conference (EMAC 2010)


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