@inproceedings{011e9eee095345caa50fe1ea0714fc40,
title = "Del word of mouth al word of mouse. Marketing viral: la publicidad boca a oreja se reinventa con las TIC",
author = "Silvia Sivera-Bello and \{Vilajoana Alejandre\}, Sandra and \{Solanas Garcia\}, Isabel and \{Sabat{\'e} L{\'o}pez\}, Joan",
note = "Sivera Bello, S{\'i}lvia; Vilajoana Alejandre, Sandra; Solanas Garc{\'i}a, Isabel; Sabat{\'e} Salazar, Joan. file:///D:/contents/esp/comunicaciones\_det20212.html?id\_seccio=3\&id\_apartat=9\&id\_callfor=459",
year = "2008",
language = "Espa{\~n}ol",
isbn = "978-84-612-3816-3",
booktitle = "I+C Investigar a comunicaci{\'o}n: Investigar la comunicaci{\'o}n = Investigar la comunicaci{\'o} = Komunikazio-Ikerketa. Actas y memoria final",
publisher = "Universidad de Santiago de Compostela",
address = "Espana",
}