@inbook{19958ce1376843e08746ff246f0aedae,
title = "De la comunicaci{\'o} empresarial i institucional a la comunicaci{\'o} corporativa: reptes de futur.",
keywords = "Comunicaci{\'o}, Comunicaci{\'o} Empresarial, Comunicaci{\'o} Corporativa, Estrat{\`e}gia, Comunicaci{\'o} Institucional",
author = "{Cuenca Fontbona}, Juan",
note = "S{\'a}ez, Albert; Matilla, Kathy; Cuenca, Joan",
year = "2015",
month = jan,
day = "1",
language = "Catal{\`a}",
isbn = "2014-2773",
volume = "1",
pages = "243--270",
booktitle = "Informe de la comunicaci{\'o} a Catalunya 2013-2014",
publisher = "Generalitat Catalunya",
}