Criterios de contratación y perfiles profesionales emergente en los medios. Universidad y empresas informativas en época de crisis en Cataluña.

The aim of this work is identify new training needs and determine selection criteria applied by companies when hiring new reporters. Moreover, it is also interested in find out emergent professional profiles and identify relationship between real needs requested by media managers and training offered in journalism school. This research is based on depth interviews with stakeholders related to the media sector in Catalonia. Professionals who have collaborated in this research assert that journalism should recover its “humanistic and cultural” nature. In contrast, they indicate that education received in universities is only rich in technology and languages. Regarding to new employment opportunities,
managers interviewed assert that only press offices are generating employment for graduates. Multi-skilled journalist is identified as the main emerging professional profile. Most of informants conclude that Journalism Schools don’t show a reliable image of journalism because most of professors have
never worked as a journalist.