Television programs use to involve a passive role by the viewer. The aim of the project described in this article is about changing the roll of the viewer to become a participant. To achieve this goal it is necessary to define a type of application that does not yet exist. The way to get information on how to create a positive user experience of an interactive television game show concept has been to involve users on the product concept definition phase.Applying user experience exploration techniques centered on users needs and desires the main factors that would affect the user in case of developing this concept have been obtained. Using a qualitative strategic design method is possible to achieve well-defined and subtle information regarding the motivations and desirable game mechanics for the future users.