Corporate social responsibility in global branding

Donna F. Davis; Francisco Guzmán Garza; J. Montaña Matosas

Corporate social responsibility in global branding

Donna F. Davis, Francisco Guzmán Garza, J. Montaña Matosas

Esade

Producció científica: Contribució a una conferència › Contribució

Resum

The paper deals about the impact of Corporate Social Responsability policies on the global image of a brand. The case of VOLVO is taken as a base of research in Spain and USA.

Idioma original	Anglès
Estat de la publicació	Publicada - 13 de des. 2009
Esdeveniment	Cross Cultural Research Conference, Puerto Vallarta 2009 - Durada: 13 de des. 2009 → 16 de des. 2009

Conferència

Conferència	Cross Cultural Research Conference, Puerto Vallarta 2009
Període	13/12/09 → 16/12/09

SDG de les Nacions Unides

Aquest resultat contribueix als següents objectius de desenvolupament sostenible.

Com citar-ho

@conference{6beda8cef1aa4e6e947f38b29fb35515,

title = "Corporate social responsibility in global branding",

abstract = "The paper deals about the impact of Corporate Social Responsability policies on the global image of a brand. The case of VOLVO is taken as a base of research in Spain and USA.",

author = "Davis, \{Donna F.\} and \{Guzm{\'a}n Garza\}, Francisco and \{Monta{\~n}a Matosas\}, J.",

year = "2009",

month = dec,

day = "13",

language = "English",

note = "Cross Cultural Research Conference, Puerto Vallarta 2009 ; Conference date: 13-12-2009 Through 16-12-2009",

}

TY - CONF

T1 - Corporate social responsibility in global branding

AU - Davis, Donna F.

AU - Guzmán Garza, Francisco

AU - Montaña Matosas, J.

PY - 2009/12/13

Y1 - 2009/12/13

N2 - The paper deals about the impact of Corporate Social Responsability policies on the global image of a brand. The case of VOLVO is taken as a base of research in Spain and USA.

AB - The paper deals about the impact of Corporate Social Responsability policies on the global image of a brand. The case of VOLVO is taken as a base of research in Spain and USA.

M3 - Contribution

T2 - Cross Cultural Research Conference, Puerto Vallarta 2009

Y2 - 13 December 2009 through 16 December 2009

ER -

Corporate social responsibility in global branding

Resum

Conferència

SDG de les Nacions Unides

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