Corporate identity management in the banking sector: effects on employees’ identification, identity attractiveness, and job satisfaction

Rafael Bravo, Jorge Matute, José M. Pina

Producció científica: Article en revista indexadaArticleAvaluat per experts

21 Cites (Scopus)

Resum

This paper analyzes the effects of corporate identity management (CIM) on employees’ responses. Specifically, it advances previous literature by exploring how CIM dimensions affect identity attractiveness, organizational identification, and job satisfaction from the employees’ perspective. The empirical study is aimed at 293 branch managers in the Spanish banking sector, an industry facing changes in the corporate identity of many financial entities. The results show the relative importance of each dimension and help brand managers to anticipate the effects of CIM practices. Of all the dimensions, it highlights the key role of the employee–client focus strategy.

Idioma originalAnglès
Pàgines (de-a)687-714
Nombre de pàgines28
RevistaService Business
Volum10
Número4
DOIs
Estat de la publicacióPublicada - 1 de des. 2016
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