@article{e1ee872b169f4f45ad95b6031d2fc2ae,
title = "Corporate identity management in the banking sector: effects on employees{\textquoteright} identification, identity attractiveness, and job satisfaction",
abstract = "This paper analyzes the effects of corporate identity management (CIM) on employees{\textquoteright} responses. Specifically, it advances previous literature by exploring how CIM dimensions affect identity attractiveness, organizational identification, and job satisfaction from the employees{\textquoteright} perspective. The empirical study is aimed at 293 branch managers in the Spanish banking sector, an industry facing changes in the corporate identity of many financial entities. The results show the relative importance of each dimension and help brand managers to anticipate the effects of CIM practices. Of all the dimensions, it highlights the key role of the employee–client focus strategy.",
keywords = "Banking sector, Corporate identity management, Identity attractiveness, Job satisfaction, Organizational identification",
author = "Rafael Bravo and Jorge Matute and Pina, {Jos{\'e} M.}",
note = "Funding Information: The authors thank the financial support of the following sources: I +D+i (ECO2013-41257-P) from the Spanish Ministry of Science and Innovation; GENERES project (ref. S-09, Departamento de Ciencia, Tecnolog{\'i}a y Universidad del Gobierno de Arag{\'o}n y Fondo Social Europeo); and Proyecto J{\'o}venes Investigadores de la Universidad de Zaragoza (JIUZ-2012-SOC-10). Publisher Copyright: {\textcopyright} 2015, Springer-Verlag Berlin Heidelberg.",
year = "2016",
month = dec,
day = "1",
doi = "10.1007/s11628-015-0287-9",
language = "English",
volume = "10",
pages = "687--714",
journal = "Service Business",
issn = "1862-8516",
publisher = "Springer Verlag",
number = "4",
}