Connecting the (invisible) dots: When artificial intelligence meets open innovation

X. Ferrás-Hernández*, Petra Nylund, Alexander Brem

*Autor corresponent d’aquest treball

Producció científica: Capítol de llibreCapítolAvaluat per experts

9 Cites (Scopus)

Resum

Open innovation requires the correct diagnosis of the situation, a differentiated value proposal, and a coherent, consistent action plan. In at least the first phases of this related funnel, open innovation can profit tremendously from artificial intelligence (AI) applications. How? Today, numerous sources of unstructured and scattered information, which may provide strategic insights, are accessible and can be automatically and systematically scanned and analyzed by AI algorithms. For example, the main sources of a company's strategic information are the evolving scientific research on its core competencies; the emergence of synergistic startups; the company's expansion decisions, new product launches, patents, and research and development investments; and its economic and financial results. While open innovation is subject to human cognitive biases, AI applications help overcome these biases and use metadata far beyond human respective ecosystems. This chapter explores the possibilities and limits of AI-enabled open innovation.

Idioma originalAnglès
Títol de la publicacióThe Oxford Handbook of Open Innovation
EditorOxford University Press (OUP)
Pàgines519-532
Nombre de pàgines14
ISBN (electrònic)9780191986321
ISBN (imprès)9780192899798
DOIs
Estat de la publicacióPublicada - 22 de febr. 2024

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