Comunicaciones y Responsabilidad Social Corporativa: Un Lienzo para Construir su Estrategia

J. Carlos H. Hurtado, Xavier Ferràs, Nuria Arimany, Dulcinea Meijide

Producció científica: Capítol de llibreContribució a congrés/conferènciaAvaluat per experts

2 Cites (Scopus)

Resum

The communication's role in the business world evolves towards a more participatory and consensual model with stakeholders, because they are crucial to generate impact on social responsibility, improve reputation and remain being leaders in the future. Scholars have recognized that financial performance of the company, the investor relations, capital markets and build a brand image are aspects that day by day have greater influence the stakeholders; therefore, the purpose of this work is to create a tool that facilitates the construction of a communications framework to adjust the alignment of corporate social responsibility (CSR) in the company-stakeholder relationship. The canvas model proposed is a dynamic formula with the purpose of undertake a rapprochement of interests with strategic groups of the organization in order to define the best participatory mechanism and achieve a mutual benefit relationship within the activities of CSR.

Títol traduït de la contribucióCommunications and corporate social responsibility: A canvas to build its strategy
Idioma originalCastellà
Títol de la publicació2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015
EditorInstitute of Electrical and Electronics Engineers Inc.
ISBN (electrònic)9789899843455
DOIs
Estat de la publicacióPublicada - 28 de jul. 2015
Publicat externament
Esdeveniment10th Iberian Conference on Information Systems and Technologies, CISTI 2015 - Aveiro, Portugal
Durada: 17 de juny 201520 de juny 2015

Sèrie de publicacions

Nom2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015

Conferència

Conferència10th Iberian Conference on Information Systems and Technologies, CISTI 2015
País/TerritoriPortugal
CiutatAveiro
Període17/06/1520/06/15

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