TY - GEN
T1 - Collaborative Relationships Between Manufacturers and Retailers
T2 - 4th International Conference on Research on National Brand and Private Label Marketing, NB and PL 2017
AU - Costa, Gerard
AU - Mavrommatis, Alexis
AU - Vila, Mar
AU - Valdes, Susana
N1 - Publisher Copyright:
© 2017, Springer International Publishing AG.
PY - 2017
Y1 - 2017
N2 - The main objective of this study is to develop a framework for supply chain collaboration between manufacturers and retailers, which includes managerial, behavioural and technical issues. It is claimed that collaborative relationships yield significant benefits in areas like the management of both the private label and national brand. However, supply chain collaboration has proved difficult to achieve and one of the reasons is a lack of understanding of the elements that make up supply chain collaboration. An exploratory multiple case study was carried out in the Spanish Fast Moving Consumer Goods industry, examining both retailers and manufacturers from a dyadic approach. From the different elements included in the supply chain collaboration model, the results seem to indicate that the ones used most are related to the design of the collaborative initiative and the behavioural aspects related to inter-organisational relationships (trust and mutuality) and human resources (longevity and informal cross-functional team working).
AB - The main objective of this study is to develop a framework for supply chain collaboration between manufacturers and retailers, which includes managerial, behavioural and technical issues. It is claimed that collaborative relationships yield significant benefits in areas like the management of both the private label and national brand. However, supply chain collaboration has proved difficult to achieve and one of the reasons is a lack of understanding of the elements that make up supply chain collaboration. An exploratory multiple case study was carried out in the Spanish Fast Moving Consumer Goods industry, examining both retailers and manufacturers from a dyadic approach. From the different elements included in the supply chain collaboration model, the results seem to indicate that the ones used most are related to the design of the collaborative initiative and the behavioural aspects related to inter-organisational relationships (trust and mutuality) and human resources (longevity and informal cross-functional team working).
KW - Channel relationships
KW - Collaboration
KW - Collaborative initiatives
KW - Supply chain management
UR - http://www.scopus.com/inward/record.url?scp=85125642618&partnerID=8YFLogxK
U2 - 10.1007/978-3-319-59701-0_21
DO - 10.1007/978-3-319-59701-0_21
M3 - Conference contribution
AN - SCOPUS:85125642618
SN - 9783319597003
T3 - Springer Proceedings in Business and Economics
SP - 201
EP - 210
BT - Advances in National Brand and Private Label Marketing - 4th International Conference 2017
A2 - Martínez-López, Francisco J.
A2 - Martínez-López, Francisco J.
A2 - Gázquez-Abad, Juan Carlos
A2 - Ailawadi, Kusum L.
A2 - Yagüe-Guillén, María Jesús
PB - Springer Science and Business Media B.V.
Y2 - 28 June 2017 through 30 June 2017
ER -