Collaborative Relationships Between Manufacturers and Retailers: A Supply Chain Collaboration Framework

Producció científica: Capítol de llibreContribució a congrés/conferènciaAvaluat per experts

1 Citació (Scopus)

Resum

The main objective of this study is to develop a framework for supply chain collaboration between manufacturers and retailers, which includes managerial, behavioural and technical issues. It is claimed that collaborative relationships yield significant benefits in areas like the management of both the private label and national brand. However, supply chain collaboration has proved difficult to achieve and one of the reasons is a lack of understanding of the elements that make up supply chain collaboration. An exploratory multiple case study was carried out in the Spanish Fast Moving Consumer Goods industry, examining both retailers and manufacturers from a dyadic approach. From the different elements included in the supply chain collaboration model, the results seem to indicate that the ones used most are related to the design of the collaborative initiative and the behavioural aspects related to inter-organisational relationships (trust and mutuality) and human resources (longevity and informal cross-functional team working).

Idioma originalAnglès
Títol de la publicacióAdvances in National Brand and Private Label Marketing - 4th International Conference 2017
EditorsFrancisco J. Martínez-López, Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén
EditorSpringer Science and Business Media B.V.
Pàgines201-210
Nombre de pàgines10
ISBN (imprès)9783319597003
DOIs
Estat de la publicacióPublicada - 2017
Esdeveniment4th International Conference on Research on National Brand and Private Label Marketing, NB and PL 2017 - Barcelona, Spain
Durada: 28 de juny 201730 de juny 2017

Sèrie de publicacions

NomSpringer Proceedings in Business and Economics
ISSN (imprès)2198-7246
ISSN (electrònic)2198-7254

Conferència

Conferència4th International Conference on Research on National Brand and Private Label Marketing, NB and PL 2017
País/TerritoriSpain
CiutatBarcelona
Període28/06/1730/06/17

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