Casos empresariales de éxito del sector del turismo

Isabel Moll de Alba Mendoza, Jordi Montaña Matosas, Francisco de Padua Solé Parellada

Producció científica: Contribució a una conferènciaContribució


Studies of Spanish tourist sector firms recognised for their 'best practices' and for their design orientation reveal that backing design as a competitive advantage brings about a strategic approach and a management model which enhances market orientation and therefore contributes to business results. Nine cases of companies recognised by their excellence and their design orientation have been studied based on in-depth interviews with the firms' owners and/or executives in addition to the application of other research techniques. The cases are an example of business successes and numerous extremely interesting business recommendations can be extracted from them, especially interesting for companies of the sector that search excellence.
Idioma originalAnglès
Estat de la publicacióPublicada - 17 de gen. 2008
Esdeveniment7th International Congress Marketing Trends 2008 -
Durada: 17 de gen. 200819 de gen. 2008


Conferència7th International Congress Marketing Trends 2008


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