Cap a un Nou Paradigma del Sector Publicitari

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@article{e3cf86863ea34cc488aeb153916648c7,

title = "Cap a un Nou Paradigma del Sector Publicitari",

author = "\{Botey L{\'o}pez\}, Jorge and \{Curto Gordo\}, V{\'i}ctor and \{Morales Amor{\'o}s\}, David",

year = "2006",

language = "Catal{\`a}",

pages = "109--122",

journal = "Tr{\'i}podos",

issn = "1138-3305",

publisher = "Blanquerna School of Communication and International Relations",

number = "18",

}