Cambio de paradigma: desarrollo del "back-end" logístico para competir en e-commerce

Producció científica: Article en revista no indexadaArticle


Electronic commerce is showing unstoppable two-digit growth. The window on the world opened up by marketing via the internet reveals a horizon of excellent opportunities. The new e-commerce companies are dazzled by the commercial potential of internet, and they are focusing their competitive priorities on the development of advanced systems of consumer behaviour analysis, on the technology needed to manage their relationship with consumers, and on brand communication. However, they often forget that e-commerce is only viable if the customer perceives it as a secure, reliable and, above all, convenient option.
Idioma originalCastellà
Publicació especialitzadaHarvard Deusto Márketing y Ventas
Estat de la publicacióPublicada - 1 d’abr. 2014

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