Caixabanc, la conversión de la Caixa en banco

Josep M. Oroval Planas

Caixabanc, la conversión de la Caixa en banco

Josep M. Oroval Planas

Esade

Producció científica: Estudi de cas

Resum

The image and reputation of la Caixa as a saving bank may change because of the transformation into a bank. The case invite to reflect on the changes that should take place in the communication and brand management of the new firm in order to regain a good reputation.

Idioma original	Anglès
Estat de la publicació	Publicada - 1 d’oct. 2011

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title = "Caixabanc, la conversi{\'o}n de la Caixa en banco",

abstract = "The image and reputation of la Caixa as a saving bank may change because of the transformation into a bank. The case invite to reflect on the changes that should take place in the communication and brand management of the new firm in order to regain a good reputation.",

author = "{Oroval Planas}, {Josep M.}",

year = "2011",

month = oct,

day = "1",

language = "English",

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T1 - Caixabanc, la conversión de la Caixa en banco

AU - Oroval Planas, Josep M.

PY - 2011/10/1

Y1 - 2011/10/1

N2 - The image and reputation of la Caixa as a saving bank may change because of the transformation into a bank. The case invite to reflect on the changes that should take place in the communication and brand management of the new firm in order to regain a good reputation.

AB - The image and reputation of la Caixa as a saving bank may change because of the transformation into a bank. The case invite to reflect on the changes that should take place in the communication and brand management of the new firm in order to regain a good reputation.

M3 - Case study

ER -

Caixabanc, la conversión de la Caixa en banco

Resum

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