Business model transformation: Towards a research agenda

Margarete Kalinowski, Luis Vives De Prada

Producció científica: Contribució a una conferènciaContribució

Resum

Despite the growing interest in business models, a clear consensus on what they are is still to emerge. We advance our understanding by reviewing the extent literature, proposing three distinct perspectives that help to shed light on what a business model is. We further explore how business models evolve over time, and propose a conceptual framework that discusses what drives business model transformation. We finish the paper by proposing fruitful areas for further research.
Idioma originalAnglès
Estat de la publicacióPublicada - 6 d’ag. 2010
Esdeveniment2010 Academy of Management Annual Meeting -
Durada: 6 d’ag. 201010 d’ag. 2010

Conferència

Conferència2010 Academy of Management Annual Meeting
Període6/08/1010/08/10

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