Business model innovation for sustainability: exploring evolutionary and radical approaches through dynamic capabilities

The purpose of this paper is to examine the organisational processes of business model innovation for sustainability (BMIS). Building on dynamic capabilities literature, BMIS is conceptualised to evolutionary and radical approaches, and disaggregated into different sensing, seizing and reconfiguring capabilities. Based on this conceptual framework, we examine a qualitative multiple case study of eight companies in the Spanish Basque region, and provide a detailed analysis of how organisational and managerial capabilities for sustainability are utilised in business model innovation and transformation. These insights provide novel theoretical and practical insights into the business model, innovation and sustainability literatures.